How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a website. If you desire that web site to generate income, it needs to be written really well. Unless you're good at copywriting already it's wise to hire someone who is experienced to write the text on your website. A good copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Evidently, though, not every copywriter is the same as every other copywriter. Some of them are really talented. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here is how you will be able to know the difference.
Does the copywriter have a site of his or her own? Any copywriter worth his or her salt is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own website, how will they help you create yours? Look closely at the copy used on this website as well. If it is loaded with errors this is not a good sign.
How favorably do you respond while you are reading the copywriter's own copy? This goes beyond the simple noticing of grammar mistakes. Do you have any kind of emotional reaction to the words on the website? Does it make you warm up to the copywriter? Does it make you feel like you wish to discover more about the writer and continue reading? Does it make you want to jump to employ them as soon as possible? Does the copy make you want to run the other way? Does the website copy push you to be angry? All of these are important reactions and you need to take note of them.
Perform copywriter freelance a bit more background search on the copywriter. Search for reviews on third-party sites and online discussion boards. It's extremely likely that the only reviews you are going to discover on the writer's web site are going to be good. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. These pstings deserve special attention. Ask the copywriter to give you a couple of references. Be sure that you follow up and actually get in contact with those references and ask for an honest opinion from them.
Make sure you spend some time poring over the samples given by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is especially vital if the copywriter is touting himself or herself an expert in an area. If the writing is vague and reads like a rewritten Wikipedia article, you better move on.
There area lot of ways to figure out whether or not a copywriter should be hired. It is crucial to do your homework and look beyond the writer him or herself for information pertaining to his/her reputation and character.